Digital Content Manager & Lead Storyteller

Written By Charlotte Akers

Role Title: Digital Content Manager  & Lead Storyteller

Role type: 4 days per week, 6 month initial contract, with a view to extend to permanent role. An initial freelance contract agreement will be considered, but we consider this to be a long-term position with the organisation.

Your Background: Social media | Communications | Content management | Community management | Research | Design | Storytelling | Partnerships

Salary: £35,000 per annum

The Role

This is a new role, working closely with the EcoResolution Campaigns Manager and Director in supporting and implementing the ongoing evolution of EcoResolution and our growing network of ChangeMakers, as well as working across all Initiative Earth platforms once launched. 

The role is focused on strengthening and expanding our platforms and the communities they serve, with a focus on digital story-telling and communications. 

Main Responsibilities: 

EcoResolution + ChangeMaker Network

  • Curating online content and learning resources across social media platforms, the EcoResolution Website, and the Changemaker Network.

  • Working closely with the Graphic Designers to ensure visual consistency and a strong aesthetic style across designs. 

  • Maintaining a good digital rhythm to posting, ensuring daily output across all social media platforms.

  • Overseeing the unfolding of the digital narratives and working with the Campaigns Manager to ensure inspiring and empowering storytelling across our digital content.

  • Responsible for implementing the online content calendar, strategy and posting
    (including tags / resposts / hashtags etc.).

  • Nurturing the EcoResolution and Changemaker Network communities, and encouraging engagement through digital content
    (responding to comments, messages, asking questions, sharing resources).

  • Staying updated with social media trends and current affairs.

  • Staying updated with inspiring content, campaigns, and creative projects to potentially share or collaborate on.

  • Developing new ways to better communicate the resources and campaigns of EcoResolution (digital campaigns, experimenting with video/visual content, refining the online voice of EcoResolution)

  • Curating and maintaining the  EcoResolution website
    (uploading content, scheduling, posting, and updating articles)/

  • Aligning the website with social media  + taking people from social media to the website.

  • Posting regularly to the Changemaker Network community space + updating the Changemaker Network members area (includes sharing questions / increasing engagement / sharing resources / sharing recordings from sessions and reminders etc.).

  • Regularly working closely and collaboratively with partners, graphic designers, writer/researcher, Campaigns Manager and wider team.

  • Cultivating strategic partners and digital collaborations for educational content.

  • Working with, and helping create content for, Instagram lives, Instagram Reels, TikTok, and YouTube shorts. 

  • Working with Campaigns Manager on monthly newsletters.

  • Platforming young inspiring global change-makers.

Initiative Earth Platform

  • Working with the Initiative Earth core team to implement the go-to-market strategy for platform launch.

  • Managing the content calendar in the lead up to the platform launch and planning content thereafter

  • Ensuring high quality clips of our content + partners to post

  • Organizing key digital partnerships for cross-promotion

  • Overseeing the uploading of content onto the new website and platform 

  • Strategising the monthly newsletters + email campaigns

  • Implementing a digital campaign to ‘mainstream’ Ecosystem Restoration

About you

  • Storyteller 

  • Good understanding of key people driving change

  • Balanced global perspectives; not too US or UK centric and committed to decolonised learning

  • Concise writer and able to communicate with a range of stakeholders and audiences

  • Highly organized and strategic 

  • Can work across different tech platforms and is quick to learn

  • Flexible, adaptable, collaborative, hard working

  • Good knowledge or keen to learn about ecosystem restoration 

  • Strong understanding of the intersectionality of global challenges 

  • We are looking for someone who is very creative, has good artistic direction, and is able to oversee the work of the graphic designers and make sure things are spot on aesthetically 

  • Someone with a big picture perspective to global challenges, who is inspiring, empowering, aligned with EcoResolution values. 

  • You will be writing or overseeing the writing of social media captions and some newsletters so need to be able to make complex issues accessible and engage our audience

Time Commitment + Location

  • 4 days a week, flexible working with some fixed hours required. 

  • This is a remote role and we are open to applications from outside of the UK, however the candidate is required to attend meetings during GMT/CET working hours. There may be opportunities for occasional co-working in person in London, as well as team away days in various locations in the UK (optional).

To apply

To apply for this role, please send your CV and a covering letter to charlotte@initiativeearth.org before Monday the 7th of March. If you would prefer to send a video, or have any additional requirements for how you’d like to apply, please drop us a line. Please feel free to send any examples of previous work or a portfolio you’d like us to see.

We will be holding interviews during March, and would like someone to start as soon as possible. We can be flexible on start date for the right applicant,

More on Initiative Earth and EcoResolution

Initiative Earth is a new Charity with a vision of resilient communities and restored ecosystems, a world where people and nature thrive together. This year we are launching our online platform in Ecosystem Restoration and Agroecology learning, offering high-quality on-demand courses taught by farmers and restorers worldwide.

In 2019 we launched an online campaign called EcoResolution, a globally recognised education-for-action platform co-founded with Cara Delevingne. EcoResolution is on a mission to reach the ecologically disengaged, access mainstream consciousness, and shift disempowering narratives that perpetuate collective apathy in the face of ecological breakdown and social injustice in order to ignite imaginations, inspire change, and empower action.

Last year we launched the Changemaker Network, an online community of individuals from across the world seeking support to address the environmental crisis, working collaboratively to learn, take action and build social movements.  

Charlotte Akers
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